Becoming Your Own Beauty Advocate
Tracys Way (formerly Sway Beauty) was initially created to document my journey into the beauty world. It was specifically tailored for women who may or may not be new to the beauty scene and were ready to simplify their beauty routines to fit their ever changing, busy lifestyles.
My goal here is not to impart my own beauty philosophy onto others but to provide guidance and give you the tools so that you can cultivate your own. I want to empower women and help arm them with information so, like myself, they can become their own beauty advocate.
Like many of us who were just starting out, I turned to YouTube for all of my beauty advice. I spent countless hours watching tutorials and reviews, buying the same exact products in hopes of recreating that killer smoky eye, a flawless complexion or the perfect red lip. I would rush home eager to tear into my new stash. But my excitement was often short lived because many of the products didn't work for me. Instead of trying to figure out why the product didn't perform in the same way I would just move onto the next one.
With every new product fail I could feel my frustration building. Not only that but my confidence was slowly being chipped away, exposing insecurities I didn't even realize I had. I remember thinking to myself that it had to be me, that I had to be doing something wrong. How was it that her skin looked flawless and mine was a cakey mess? My fear of failure affected my decision making abilities so much so that a few years back I literally had a beauty induced overload.
After that I made a conscious decision to stop listening to what everyone else was telling me what was right for me. Instead I began by researching skin prep, skin type, skin tone, face shape, eye shape, bone structure, technique etc which helped me to understand why all of those other products weren't quite right for me. By educating myself I was able to make more informed decisions and choose products that were a perfect match for my needs. This isn't to say that I don't ever come across a product that doesn't work for me but it happens a lot less often now.
Over the past year I've really placed my focus on skincare. In fact it's been so effective that I've been going base free for the past 3 months. I love every single product stashed in my vanity because I know it works for me. It has also cut my morning makeup routine down from 45 minutes to only 15.
I hope that you find this information helpful so that the next time you walk into a Nordstrom, Sephora, Neiman Marcus, Saks, Target or even a CVS remember that YOU can make an educated decision about your OWN beauty needs and feel 100% confidant in doing so.
How do you decide what products will work for you? Do you seek advice for others or do you go at it alone? Let me know in the comments below.