In January I switched my platform over from WordPress to Squarespace. I thought it was going to be easy. I was wrong. Since then I've been attempting to transport all of my older posts and it's going a lot slower than I had anticipated.
Last year around this time there was a lot of #buzz floating around in the beauty blogging community about how frustrated they were with the state of a number of beauty related topics (brand releases, makeup, blogging). Recently I've been seeing this topic rearing it's ugly head again so I thought I'd re-post my thoughts on this very topic (this post originally appeared on TracysWay (formerly SwayBeauty) on July 16, 2015. Enjoy!
Do you give into the hype surrounding brand releases? I follow a blog called BeautyReflections written by the wonderfully witty and blatantly honest Tracy.
She uploaded a post simply titled "I Think I've Lost My Makeup Mojo" which sounds pretty harmless, right? But what followed was a rant of such epic proportions that I found myself standing up from my desk at work and applauding. I thought now THIS is a woman after my own heart!
(Here are some more links to related posts dating all the way back to 2014)
Ever since then I've been so fired up. It speaks so much truth to the beauty industry, the blogging, vlogging, and YouTube communities that I've been forwarding it to everyone I know.
I read a lot of blogs, online beauty resources and watch my fair share of YouTube videos (although lately I haven't been too jazzed about those either) on a regular basis. I used to hang onto every word and savor every swatch but now if I even get a glimpse of a product that's been hyped up every which way til Sunday I'm closing my brower and turning off my TV.
I've decided to #swipethehype (yes I made that up and it's immediately going to be printed on a t-shirt)
BECAUSE I JUST CAN'T TAKE IT ANYMORE!!!!
Like I mentioned in previous posts I'm so tired of the same old stuff day in and day out. A brand recently released a new foundation that was supposed to make you look like you're not wearing makeup ( just like every other foundation claims nowadays). There was so much hype surrounding this product there was no escaping it. Everyone and their mother should run out and pick it up the minute it's released because IT WILL CHANGE YOUR FUCKING LIFE!!!!!
Eventually I did get a sample of the foundation and you know what? It was OK. Yeah, just OK. Did it make my skin look better? A little. But did it change my FUCKING LIFE? Not really. And by the way if I want to look like I'm not wearing makeup then guess what ladies and gents...I'm not going to wear foundation because NOTHING will ever be more "skin-like" than ACTUAL SKIN!
I know that ranting and raving about it won't change anything. Instead I've made the conscious decision that from here on out if a new product is being shoved in my face months and months before it's even available I'm going to ignore it and #swipethehype.
If I happen to be perusing my local beauty joint one day and see the product I may test it out. But at least it's something that I've decided to try rather than something that's been forced down my throat in attempt to brainwash me into thinking I have to have it because "this pallette is LIFE" - like nails on chalkboard.
I'm taking back control and god help anyone who stands in my way. My money, my time, my decisions. Mine Mine Mine.
Do you give in to the hype or are you going to #swipethehype? I would love to hear your thoughts in the comments below!